Post by account_disabled on Feb 18, 2024 1:57:47 GMT -5
The cost of not cleaning a database can include: damage to your sender reputation from email bounces, unsubscribes, and spam complaints. Over time, this damage adds up and can negatively impact your ability to reach your entire subscriber base, including your best and most engaged customers. So how to clean an email list? Here we show you 5 ways to do it: 5 Simple Tactics to Purge Your Email Lists Now that you know why it's so important to regularly clean up your email lists, here are some of the best tactics you can implement to improve your email marketing campaigns: 1.
Submit a survey If your email list has a low engagement rate, it's difficult to know if your recipients are interested in receiving your content. One way to segment these audiences is to simply ask. But you can include an incentive by offering a discount in exchange for: Ask recipients to vote in a poll Request feedback on something you have done Ask contacts by email to establish communication Customer Phone Number List preferences preferred frequency, topics of interest, etc. Contacts who, despite the incentive, do not respond to your previous emails or these surveys, you can consider filtering from future messages. 2. Send a reactivation email campaign Low engagement doesn't necessarily mean that recipients aren't interested in your business in general, they may simply not like the type of content you're providing.
Before you cancel recipients who typically don't open your emails or click on your website, consider what other types of content you could provide that might be more engaging. Unengaged subscribers can sometimes be lured into the activity with the right offer, such as: A free gift or discount A special benefit Exclusive content Sometimes, subscribers appreciate your content, but it may also be that they are in a season where they check their emails little. This is especially common during the holidays! It is also the case when they receive many emails and it is difficult for the reader to read them all.
Submit a survey If your email list has a low engagement rate, it's difficult to know if your recipients are interested in receiving your content. One way to segment these audiences is to simply ask. But you can include an incentive by offering a discount in exchange for: Ask recipients to vote in a poll Request feedback on something you have done Ask contacts by email to establish communication Customer Phone Number List preferences preferred frequency, topics of interest, etc. Contacts who, despite the incentive, do not respond to your previous emails or these surveys, you can consider filtering from future messages. 2. Send a reactivation email campaign Low engagement doesn't necessarily mean that recipients aren't interested in your business in general, they may simply not like the type of content you're providing.
Before you cancel recipients who typically don't open your emails or click on your website, consider what other types of content you could provide that might be more engaging. Unengaged subscribers can sometimes be lured into the activity with the right offer, such as: A free gift or discount A special benefit Exclusive content Sometimes, subscribers appreciate your content, but it may also be that they are in a season where they check their emails little. This is especially common during the holidays! It is also the case when they receive many emails and it is difficult for the reader to read them all.