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Post by account_disabled on Dec 25, 2023 3:10:36 GMT -5
In weve seen some jawdropping OOH campaigns that hit the headlines and went viral online. The amount spent on OOH marketing this year is set to reach up to . billion. The sector has bounced back and continued to grow after struggling during the pandemic. Were going to be sharing some of our favourite OOH marketing campaigns with you but first lets take a closer look at OOH marketing. What is outofhome marketing Also known as outdoor marketing OOH marketing is any type of marketing that takes place outside. It aims to reach customers outside of their own homes. Popular with tons of brands many of us interact with OOH marketing efforts everyday. Examples of OOH marketing include Print billboards Posters Car stickers Bus stop ads A Mobile App Development Service more traditional form of marketing OOH marketing has continued to evolve and shifted towards digital technology. So as well as print advertising we now see digital billboards and outdoor signage everywhere. Is outofhome marketing still relevant Yes In fact its one of the most popular and impactful types of marketing. If you want to get your brand in front of a wider audience and boost its visibility an OOH advertisement may be the answer. of the UK population see OOH marketing campaigns every single week so an eye catching ad could have incredible potential to increase your brand awareness. Whats more OOH marketing is reasonably cost effective and gives you the chance to target specific locations from city centres to suburban areas high return.
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